The future of Allianz Stadium
To address this, we’ve developed a vision to enhance the stadium as a world-class venue for sport and entertainment, and in turn generate more income all while becoming a valued local asset.
Our consultation window on the future of Allianz Stadium began on 14 March 2025 and closed on 4 April 2025. Although the window has closed, we would still welcome any thoughts that you want to share on our vision. If you have any feedback, please share this with us via email – info@ourstadiumconsultation.co.uk
To keep up to date and stay informed, please sign up to our mailing list.
learn more about
WHY RUGBY MATTERS
- All profit the RFU generates is reinvested into the game across England with 85% of our funding coming from events held at Allianz Stadium.
- The RFU supports a network of 378,000 players and delivers around £30 million of investment into the community game.
- The value of rugby to the UK is even greater, contributing £2.03bn in social value to the economy in 2023/24.
THE CHALLENGES WE FACE
Despite its iconic status, Allianz Stadium remains underutilised, with the pitch and stands sitting empty for up to 340 days a year – a figure that rises during Rugby World Cup years. This significant underuse represents a major missed opportunity to generate the revenue necessary to fund essential improvements and enable the game of rugby to flourish nationwide. At the same time, we recognise that it is of the utmost importance that whatever we do here is done in a way that minimises our impact on the area we call home.
- Current planning and licensing restrictions mean we are limited to hosting just three major non-sporting events each year, with the stadium and bowl lying empty for as many as 340 days a year.
- Many of the stands have not been upgraded since the late 1990s and early 2000s, meaning the stadium requires significant and costly ongoing investment and upgrades.
- We must also invest in tackling some of the issues that we know impact our closest neighbours, including transport, and work to make this stadium a place they can feel part of.
A VISION FOR THE FUTURE
- We want to create an exceptional stadium experience for visitors and our neighbours alike, while increasing our investment in the growth and future of rugby across England.
- In developing a plan for the future, we have established five core principles that will drive everything we do. You can view these five core principles by clicking the “Learn More” button.
Have your say!
Our consultation window ran for three weeks and ended on 4 April 2025. If you have any feedback you would like to share on our vision for Allianz Stadium, we still would love to hear it. Please email your thoughts to:
info@ourstadiumconsultation.co.uk
To stay up to date on the next steps, please sign up to our mailing list.
get in touch
