The Future of Allianz Stadium

The Rugby Football Union (RFU) will soon be submitting a new planning application to Richmond Council to increase the number of non-sporting events, like concerts, that can be held at Allianz Stadium, Twickenham. On this website you can find out more about our plans and why they matter.

What we are proposing:

Permission for 15 major non-sporting events (concerts) per year, about half of what is allowed at other major stadia, and meaning the stadium would remain empty for around 325 days per year

Smaller crowds and fewer road closures compared to rugby matches – with concert capacity capped at 75,000 on weekends and an even lower limit applying midweek initially

A staggered and phased increase, controlled by Richmond Council, Met Police and local transport providers, dependent on how well we manage each event

Why this matters

Our proposals to host more non-sporting events at Allianz Stadium, Twickenham will deliver significant benefits. 

For our neighbours:

1,000 tickets reserved for local residents, with priority pre-sale access to the world’s biggest events

A new Facility Fee, generating up to £1m a year from a £1 ticket levy, invested directly into event day operations and local improvements

Free use of stadium spaces for community groups, with at least 30 free bookings every year

For the area

Increasing spending locally by £28.5 million, helping support shops, bars, restaurants and hotels across Richmond and Hounslow

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Creating over 400 new full time equivalent job opportunities for residents in Richmond and Hounslow

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Increasing new train services, wider transport improvements and event-day management

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Supporting the Richmond Growth Plan by boosting local economic growth and strengthening the borough’s position as a destination for culture 

For the economy:

Generating an associated £86 million in Gross Value Added (GVA) for the UK economy through new event spending

Generating a further £71 million in local spend across the London economy

Responding to the London Growth Plan by growing London’s role as a visitor destination through the creation of new event venues outside of the city centre

For Rugby:

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Enabling over £500 million of investment into rugby over the next five years, supporting the game from grassroots to elite

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Helping grow the sport, with a target of 50,000 new players

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Diversifying our fan base with an additional 500,000 fans

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Securing funding to upgrade Allianz Stadium, improving the experience for fans, and supporting England’s national teams

Our latest vision

Our Stadium Consultation