A VISION FOR THE FUTURE

We want Allianz Stadium to be a best-in-class, multi-event venue; one that enhances the performance of England’s national rugby teams, offers unforgettable experiences for visitors, and stands as a source of pride and benefit for the local community. To achieve this, we are developing a long-term masterplan for the stadium, setting out a bold vision for its evolution over the next decade. This plan will ensure the stadium remains competitive, embraces modern standards, and meets the expectations of all who engage with it—be it on match days, for concerts, or during other events.

In developing a plan for the future, we have established five core principles that will drive everything we do:

principle 1

Ensuring the stadium remains a secure source of income by increasing the number of major non-sporting events we host here each year.

Improving local transport and ensuring continued progress and improvements to services in the years to come.

principle 2

principle 3

Making the stadium work better for local communities, through greater access to tickets and facilities, and generating more overall economic benefit.

Delivering a world-class fan experience, through enhancement of the fan zone offer, creating an inclusive, welcoming environment with improved hospitality and entertainment, as well improving the basics, such as toilets, accessibility and wayfinding.

principle 4

principle 5

Being sustainable now and in the future, by seeking to work with the existing structures and utilising the latest green technologies.

Together, these aspirations form the foundation of a transformative vision, balancing innovation and inclusivity while ensuring the stadium continues to thrive as a world-class venue and a valued part of the local community.

WHY RUGBY MATTERS

THE CHALLENGES WE FACE